Tag: startup

Rewind: May 21 2011

Rewind: May 21 2011

ASTONISH Diaries: May 21, 2011 I decided I wanted to have my 28th birthday in New York City. It was also the perfect opportunity to visit my friends and make new connections in the fashion industry. I was fortunate enough to have a wonderful partner-in-crime, 

Just to Let You In On A Secret

Just to Let You In On A Secret

This dog always makes me laugh. There were times when my team and I would be presented with a problem. And I would just stare at the person presenting the problem with a blank stare. Of course, not for long. Eventually we as a team 

Instagram This: New York Fashion Week

Instagram This: New York Fashion Week

I love Instagram. What’s even better is the ASTONISH coverage of New York Fashion Week / MBFW. I am grateful for the amazing team members that I have covering the shows: Paula, Dwight, Brawlio, Eric, Dennell, Kristen, Kate, Blake and David Geffin. We covered over 20+ fashion shows and a handful of after-parties and showrooms. Compared to the year before, it was just me and Kristen Irby. I say that’s progress.

 

Google Plus

Google Plus

We had a meeting with the Google Plus Team at the Google SFO (short for San Francisco Office). Andrea was kind enough to show us how Google Plus works. There’s plenty of things to get used to around this platform, it’s rather confusing at first. 

Case Study: ASTONISH

Case Study: ASTONISH

ASTONISH became a case study for a Market Expansion/Strategy class at HULT University. Five of the brightest students approached me a couple weeks back and asked if they could use ASTONISH as a case study. I thought, why not? The question: Where is the ideal 

Fashion Event at HULT University

Fashion Event at HULT University

Maja Trolle, a HULT University alumni, asked me to be a speaker at her event. It was a weird experience being part of a panel in front of a crowd of MBA students from all over the world. But I put aside being nervous and just answered the questions to what I knew at hand. All I remember was saying, “Social media this, social media that.”

Letting Go…

Letting Go…

One night in Berlin, on my way back to my hotel, I decided to get off a random subway stop, tossed away my map, and tried to figure out how to get home on my own accord. No cell phone, no knowledge of the German