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Case Study: ASTONISH - ryanbyryanchua

Case Study: ASTONISH

Ryan C

ASTONISH became a case study for a Market Expansion/Strategy class at HULT University. Five of the brightest students approached me a couple weeks back and asked if they could use ASTONISH as a case study. I thought, why not?

The question: Where is the ideal place for ASTONISH to expand outside the USA?

The answer: London

The runner ups:  Brazil, Paris

Their grade? I forgot to ask.

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