Anytime I see an ad campaign that makes me go “WTF?!” is an instant winner in my books and totally worth mentioning.
This year’s Dolce & Gabbana’s Spring/ Summer 2011 ad campaign was photographed by Steven Klein and featured supermodels Izabel Goulart, Alessandra Ambrosio, Isabeli Fontana, etc. etc.
The photographs are an eyesore – my visual cognitive mechanisms work extra hard to analyze what is going on. Then it hits me. The whole process is CREATIVE (marketing) GENIUS – bombard the audience with gorgeous supermodels doing random activities combined with a really unique photography style that makes everyone stop flipping the pages and pay attention to the ads itself. Anytime an advertisement can catch and hold your attention for more than 5 seconds have accomplished their goals. In my case, more than 10 seconds have passed until I realized what was going on in the pages.